Workshops |  Webinars | Industry Talks

This retailer-led workshop focuses on the real operational pieces needed to run a successful dropshipping program inside a garden center. We will walk through the strategy behind launching and managing an online dropshipping catalog, the team roles that support the process, how retailers decide which products to select, and the simple marketing habits that consistently generate sales. 

Attendees will also see how shared tools like The Post Office marketing library, Canva templates, and current Hot Buys help retailers quickly promote products without adding extra workload. The session is designed to give practical insight from retailers actively running the program so others can understand the people, processes, and checklists that make it work in a real retail environment.

Join suppliers and independent garden centers for a forward-looking discussion on how mutually-beneficial partnerships and drop-shipping are transforming retail in the green industry. In collaboration with The Garden Center Group — a network of over 120+ leading independent garden centers focused on operational excellence and profitability — this session brings together industry voices shaping the future of connected commerce.

Discover how our drop-shipping program, now connecting 100+ garden centers, unlocks the “endless aisle” and empowers IGCs to sell far beyond their in-store inventory while suppliers support the retailers with expanded product selection and availability for their customers. Together, these partnerships are strengthening retailers, enhancing customer choice, and preparing the industry for the next era of retail.

A successful e-commerce program starts with strong retail fundamentals. That’s why this workshop is in collaboration with The Garden Center Group—the industry’s gold standard for helping independent garden centers run stronger, more profitable businesses. With a community of 120+ IGCs and 20+ years of experience, they bring proven expertise from in-store to online retail.

Danny Summers will open by sharing how the Group has helped IGCs succeed for over two decades, followed by Tim Quebedeaux on practical drop-shipping pricing that protects margins and avoids customer confusion. The E-Commerce Connect Team will then demonstrate how ready-to-use Canva templates and new platform partnerships make promoting drop-shipped products fast and consistent. Moderated by John Kennedy, this fast-paced webinar shows how to stay relevant, drive revenue, and execute profitably—both in-store and online.

Learn how to boost your online presence and drive real sales growth with proven strategies for building product pages that convert — and the SEO that gets customers to your site in the first place. Miranda Niemiec, an e-commerce industry leader, pulls back the curtain on what it takes to compete digitally, sharing insights from one of the nation’s top online growers. You’ll discover how to rank higher in search results, attract more qualified shoppers, and turn every product page into a revenue-producing asset.

Walk away with clear, actionable tactics to increase visibility, drive traffic, and strengthen your endless aisles — so your online store works as hard as you do.

Our E-Commerce Connect Program, launched in May 2025, has already grown to include 30+ independent garden centers and suppliers — and counting. Together, we’re building a powerful online movement that positions independent retailers at the forefront of digital garden retailing. 

Leading the way is Allie Bast, co-owner of Bast Brothers Garden Center, and one of the first adopters of the program. Allie has become a true trendsetter in online garden retail — sharing real-world strategies and tactics that helped transform her garden center’s online store into a thriving e-commerce dop-shipping success.

The future of e-commerce for IGCs is already growing — and you’re part of it. 🌱