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Pricing for Profit & Marketing for Momentum Workshop!
A successful e-commerce starts with mastering the fundamentals of retail—and that’s why this workshop is in collaboration owner of The Garden Center Group, the industry’s gold standard for helping independent garden centers run stronger, more profitable businesses. With a sharing community of 120+ IGCs and over 20 years of experience, this group has long focused on operational clarity, financial discipline, and peer-driven learning—in store… and now on line.
In this session, Danny Summers, Managing Director & Chief Instigator of The Garden Center Group, will open by sharing the purpose of the group and how it has helped independent garden centers succeed for over two decades. From there, Tim Quebedeaux, The Group’s financial strategy partner, will walk through practical pricing for drop-shipping products alongside your in-store inventory—without margin erosion or customer confusion.
The E-Commerce Connect Team will then show how Canva marketing templates make it easy to promote drop-shipped items consistently and quickly while also navigating new programs and partnerships within the E-Commerce Connect Platform. The Garden Center Group and E-Commerce Connect are leading the way in both brick and mortar and on-line retailing. Learn how to remain relevant while driving revenue with this fast-paced webinar.
Moderated by John Kennedy, this session moves the audience from educating about your future to executing your success today—profitably.
Topic: Pricing for Profit & Marketing for Momentum
Time: Feb 17, 2026 2:00 - 3:00PM Eastern Time
Zoom: https://us06web.zoom.us/j/6789097770?omn=84638807152
Previous Workshops / Webinars
Learn how to boost your online presence and drive real sales growth with proven strategies for building product pages that convert — and the SEO that gets customers to your site in the first place. Miranda Niemiec, an e-commerce industry leader, pulls back the curtain on what it takes to compete digitally, sharing insights from one of the nation’s top online growers. You’ll discover how to rank higher in search results, attract more qualified shoppers, and turn every product page into a revenue-producing asset.
Walk away with clear, actionable tactics to increase visibility, drive traffic, and strengthen your endless aisles — so your online store works as hard as you do.
Our E-Commerce Connect Program, launched in May 2025, has already grown to include 30+ independent garden centers and suppliers — and counting. Together, we’re building a powerful online movement that positions independent retailers at the forefront of digital garden retailing.
Leading the way is Allie Bast, co-owner of Bast Brothers Garden Center, and one of the first adopters of the program. Allie has become a true trendsetter in online garden retail — sharing real-world strategies and tactics that helped transform her garden center’s online store into a thriving e-commerce dop-shipping success.
The future of e-commerce for IGCs is already growing — and you’re part of it. 🌱
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