News & Updates

This retailer-led workshop focuses on the real operational pieces needed to run a successful dropshipping program inside a garden center. We will walk through the strategy behind launching and managing an online dropshipping catalog, the team roles that support the process, how retailers decide which products to select, and the simple marketing habits that consistently generate sales. 

Down to Earth shares their blueprint playbook with our audience!

Date: March 23, 2026 @ 2pm EST

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We’ve added a new category to The Post Office called Inspirational Copy—a collection of Canva templates designed to help inspire creative online sales messaging. 

This category features “Shop Online”, “Buy Online, Ship to Door”, and other promotional design concepts that are not product-specific, but instead focus on encouraging customers to shop digitally. These templates are meant to give retailers flexible, eye-catching content they can quickly customize and use to support online sales.

We’re proud to introduce the NEW E-Commerce Connect™ Cooperative Marketing Program, designed to help independent garden centers promote their drop-shipping capabilities right inside their stores. While digital commerce expands selection, in-store communication is key to showing customers they can shop the “endless aisle.”

Thank you to Willoway Nurseries for providing cooperative dollars toward promotional kits produced by Sunrise Marketing, helping members bring this program to life in their retail spaces.

Selling online - especially through drop-shipping creates sales tax obligations that most independent garden centers were never set up to manage manually. Different states, different rules, different thresholds. It adds up fast, and mistakes are expensive.

That’s why E-Commerce Connect™ has partnered with Numeral, a modern sales tax compliance platform built specifically for growing e-commerce businesses. Exclusive Lifetime 50% Discount for State Registrations for E-Commerce Connect Members. Learn more about Numeral.

E-Commerce Connect™ is officially expanding into Canada, enabling garden centers to offer dropshipped products to customers across Canadian provinces. This expansion allows retailers to grow their online assortment without adding inventory, warehouse space, or operational complexity.

Meet Brothers, Blake and Evan Patterson and close friend Conner Krofchick of Landscape Direct, a team of young, passionate plant experts and a business that operates with the same genuine homegrown values it did when they began as a family owned local garden centre.  

To help drive sales and keep products moving, select suppliers in the E-Commerce Connect™ program will offer weekly HOT BUYS — limited-time discounts on featured plants and products. These special offers are designed to give retailers a pricing advantage and create urgency with customers.The goal is simple: pass the savings along to your customers to incentivize faster purchasing and increase sell-through.​ Our goal is to aim for every Monday to offer a deal for our retailers to promote various plants and hardgoods. 

Melrose International is a leader in gift, home décor, and seasonal accents, and their catalog brings immediate depth beyond plants—helping independent garden centers expand into high-margin décor without adding inventory risk. From everyday giftables to seasonal statements, this is the kind of product mix customers expect in a modern garden retail experience.

See our full list of suppliers...

Welcome Central Florida Ferns & Foliage to the E-Commerce Connect™ Program. Known for their high-quality ferns and foliage, Central Florida Ferns & Foliage brings strong production, consistency, and trusted plant material to our growing supplier network. Their addition gives independent garden centers even more depth in foliage offerings—available through drop-shipping as part of their endless-aisle strategy. 

See our full list of suppliers...

Attendees on Nov 18th, walked away with clear, actionable takeaways — the kind that finally make SEO feel doable. Miranda broke everything down in a practical, approachable way, proving that even a small team (or one person) can implement strategies that actually move the needle. The feedback said it all: helpful, game-changing, and the first time SEO truly made sense. If you want the same clarity and momentum, watch the recording. Be sure to see what workshops are coming up next!