E-Commerce Connect™ Cooperative Marketing Program
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Webinar Alert: "Building Tomorrow's Retail...Today" on March 9th, 2pm EST!
We’re proud to introduce the E-Commerce Connect™ Cooperative Marketing Program, designed to help independent garden centers promote their new drop-shipping capabilities inside their stores. This initiative provides professionally printed materials — including banners, bench cards, posters, and signage — that inform shoppers their local nursery now offers an Endless Aisle, allowing customers to browse and purchase far beyond in-store inventory while still supporting the retailer they trust.
In partnership with Sunrise Marketing, members can access curated E-Commerce Connect™ Kits created specifically for garden centers, making it easy to deploy polished in-store promotions without starting from scratch. The Core Kit starts at $99 and includes essential items to introduce online ordering, with Willoway Nurseries contributing $25 toward kits for members. Together, this co-op program equips retailers with the tools to educate customers, drive awareness, and confidently bridge the in-store experience with online convenience.
Thank you to our supplier in the network, Willoway Nurseries for this Cooperative Marketing Support to our Members.
Complete Drop Shipping Kit - $299
Kit Includes:
(1) 2’ x 5’ Banner — Designed for maximum visibility to announce your Endless Aisle offering
(1) 24” x 36” Feature Poster — Ideal for prominent in-store display
(1) 18” x 24” “How to Order” Poster — Clearly explains the simple three-step ordering process
(2) 8” x 10” Counter Signs — Perfect for checkout areas to prompt customer action
(500) Professionally Printed Rack Cards — Take-home reminders that reinforce the message
(6) 11” x 7” Bench Cards — Strategically placed throughout the nursery to engage customers while they browse
Digital Support
(1) Package of 12 Coordinated Social Media Posts — Ready-to-use graphics to promote your Endless Aisle online
Core Kit - $99
Kit Includes:
(1) 24″ x 36″ Promotional Sign
A large-format, high-impact sign designed to anchor the campaign in a prominent location. Ideal for entrances, feature areas, or high-traffic displays, this piece captures attention and communicates the primary promotional message.(1) 18″ x 24″ “How to Order” Sign
A clear, step-by-step guide to online ordering featuring a strong call to action and scannable QR code. Designed for placement near checkout or service areas to encourage immediate engagement.(1) 6-Pack of 11″ x 7″ Bench Cards
Versatile display cards sized for tables, benches, and product displays. These reinforce the promotional message throughout the sales floor, keeping the campaign visible at product level where purchase decisions occur.
If you have questions regarding this marketing program, please contact:
Kurt Fromherz - Owner
Sunrise Marketing
30 Arbor Street
Hartford, CT 06106
860-233-2753
kurt@sunrisemarketing.com
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