Garden Media Group is a women-owned public relations and marketing firm that has led the home and garden industry for nearly four decades. Founded by Suzi McCoy and now led by Katie Dubow, Garden Media blends horticulture knowledge with modern marketing strategy to help brands and businesses grow.

From trend forecasting and product launches to strategy and visibility, they understand the green industry from the soil up: how products are developed, how they’re sold, how consumers shop, and what drives loyalty in local markets. The firm’s mission is to help the businesses that power this industry not only survive- but thrive. Independent garden centers are the heartbeat of the green industry. They are trusted experts, community gathering spaces, and local economic drivers. But today, they face increasing pressure.

That’s where GMG comes in.

Their marketing services are designed to give IGCs practical, revenue-focused tools that increase visibility, strengthen positioning, and drive sell-through. They can help garden centers translate trends into in-store displays, turn seasonal moments into media opportunities, and build local credibility that brings customers through the door.

Independent garden centers deserve the same strategic thinking as national brands, delivered in a way that is realistic, scalable, and actionable. The “how” is through clear messaging, operational marketing tools, and repeatable systems that support growth year after year. When IGCs succeed, the entire industry grows stronger.  And that’s a future Garden Media is committed to cultivating.