Full Control of Your
E-Commerce Offering!
You stay in control — period. Your platform, your suppliers, your categories, your products, and most importantly, your pricing. You decide what to sell, how to position it, and what margins make sense for your business.
E-Commerce Connect is built to meet you where you are. Whether you're already running on Shopify, WooCommerce, or starting from zero, we plug in seamlessly. And if you’re new to e-commerce, we don’t leave you guessing — our team can design and build your store from the ground up, tailored to your brand and your customer or choose from a few plug and play templates!
This isn’t a one-size-fits-all marketplace. It’s a flexible ecosystem. You choose which suppliers to work with, which categories to focus on, and exactly which products make it onto your site. You control promotions. You control pricing. You control the entire customer experience.
And the opportunity keeps expanding. Our network of trusted suppliers continues to grow, giving you more access, more variety, and more ways to serve today’s convenience-driven customer - without taking on inventory risk. As more garden centers join the program, the network effect strengthens, opening the door to new revenue streams both online and in-store. This is what modern retail looks like: controlled, connected, and built to scale.
Your Choice in Which Platform and Your Choice in Design.
The freedom to design your own online store that reflects your unique brand and personality. Whether you choose WooCommerce or Shopify you control the look, layout, and experience - creating a digital storefront that feels authentic to your garden center and connects seamlessly with your customers.
Your customer stays on your website from start to finish. They browse your e-commerce store, add to cart, and complete their purchase—all without ever leaving your site.
Every confirmation, sale, and shipping email comes directly from your Shopify or WooCommerce notifications—your name, your logo, your voice.
Your Choice in Suppliers.
With every new supplier added to our program, you’ll gain more options — simply choose the drop-ship supplier catalogs you’d like to offer in your online store. Choose your categories and products that compliment your online offering.
Your Choice in Categories & Products.
Product details, images, and attributes are automatically synced to your online store, ensuring accurate and consistent information from a single source of truth—eliminating the hassle of manually managing your inventory database.
Real-time inventory updates flow directly from your suppliers.
Your Choice in Pricing and Profits.
You have the flexibility to set your own pricing strategy—either select the suppliers suggested retail price (MSRP) or apply a custom percentage markup of your choice.
Pricing can be managed by category or by individual item, ensuring you maintain full control over profitability and bottom-line performance.
In the event of a supplier cost increase, your defined percentage margin will automatically adjust to preserve the established profit margin.
Yes—even the box on the customer’s doorstep. From click to delivery, it’s your customer, your sale, your brand experience.
Some suppliers ship with their return address on the outside label, while the packing slip clearly identifies your garden center.
Other suppliers do not include a packing slip, but the return/shipping label lists your garden center name.
Either way, your garden center name is what the customer sees and recognizes—on the box or on the slip. The sale, the relationship, and the brand experience stay yours from click to delivery.
Images on right of a plant delivery from Willoway Nurseries and Central Florida Ferns & Folidate! Items ship in a plain brown box directly from the supplier—but the brand experience still points back to your garden center.